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Stored in the Cupboard

Stored in the Cupboard

Gently Steamed for Freshness

Gently Steamed for Freshness

Supports Digestive Health

Supports Digestive Health

Natural Pre and Post Biotics

Natural Pre and Post Biotics

Ready to Eat

Ready to Eat

Packed with Whole and Superfoods

Packed with Whole and Superfoods

Premium Fresh Dog Food

Fresh - Beef

Fresh - Beef

Freshly prepared and delicious beef with sweet potato, seaweed and chia. Our expert recipe is packed with natural vitamins and minerals to boost your dog's health and vitality

  • Packed with highly digestible protein for sensitive tums
  • Rich in essential nutrients to support immunity
  • Rich in antioxidants to help protect against cell damage
  • Nutritionally complete for dogs of all ages
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Perfect alongside

Stored in the Cupboard

Stored in the Cupboard

Gently Steamed for Freshness

Gently Steamed for Freshness

Supports Digestive Health

Supports Digestive Health

Natural Pre and Post Biotics

Natural Pre and Post Biotics

Ready to Eat

Ready to Eat

Packed with Whole and Superfoods

Packed with Whole and Superfoods

Collapsible content

  • Description

  • Ingredients

  • Feeding Guide

  • Delivery

Description

Freshly Prepared. Lightly Cooked. Ready to eat.Meet Fresh by Wilsons

Freshly prepared and delicious beef marinated with sweet potato, seaweed and chia.

Fresh for the cupboard - meaning you can store it in your cupboard until you're ready to use it - the ultimate convenient, healthy meal for your dog.

Finally a dog food that looks good!

Created by expert nutritionists, our cupboard-ready fresh meals are packed with all the natural ingredients your dog needs, every single day.

Our clever steaming process means our nutrient packed pouches can be kept in your cupboard, AND we don’t use any artificial preservatives. Pretty amazing, right?! Plus, all the natural juices from our tasty ingredients are locked in during our gentle process meaning every mouthful is moreish and moist.

Each recipe is full of wholefoods, veggies, prime cuts of meat and pre and probiotics to support your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE. Expertly designed and perfectly balanced with all the vitamins and minerals.

This really is the ulti-mutt way to feed FRESH.

Ingredients

Packed with Benefits

Beef is full of essential amino acids, perfect to help support muscle development, repair and maintenance.

Gently blended with sweet potato, seaweed and chia, our expert recipe is packed with natural vitamins and minerals to boost your dog's health and vitality.

  • Rich in Vitamin A and B
  • Natural Pre and Post Biotics
  • Packed with Whole and Superfoods
  • Nutritionally Complete for Dogs of all Ages

2240 kcal/kg

Analytical Constituents

Crude protein 13.5%, crude fat 11.5%, crude fibre 0.7%, raw ash 3.2%, moisture 50%, calcium 0.54%, phosphorus 0.35%.

Composition

Beef muscle meat (39%), beef kidneys (15%), beef liver (10%), sweet potato (10%), green beans (10%), carrots (9%), chia seeds (4%), minerals and vitamins (1.4%), egg shells (0.7%), sunflower oil (0.7%), seaweed (0.5%), chicory 0.13%, DL-methionine (0.02%), mannan-oligosaccharides (0.02%), inulin (0.02%), glucosamine (0.016%), chondroitin sulphate (0.012%), yucca schidigera (0.01%), natural antioxidant - rosemary and tocopherol extracts (0.001%), thyme (0.004%), carnitine (0.002%), cranberry (0.002%), dandelion root (0.002%), marigold yellow (0.002%), ginger (0.002%), turmeric (0.002%).

MINERALS

Zinc chelate of lysine and glutamic acid 40 mg/kg, iron chelate of lysine and glutamic acid 32 mg/kg, manganese chelate of lysine and glutamic acid 4 mg/kg, copper chelate of lysine and glutamic acid 3.2 mg/kg, calcium iodate anhydrous 0.6 mg/kg.

VITAMINS

Vitamin a as retinyl acetate 7200 iu/kg, vitamin d3 as cholecalciferol 600 iu/kg, vitamin e as all-rac-alpha-tocopherol acetate 140 mg/kg.

Feeding Guide

Please use this information as a guide. Your dog’s breed, condition and activity levels should also be considered as well as regular weight monitoring to adjust feeding quantities as required. If you are unsure, please check with your vet. Take care not to overfeed

Please ensure your dog always has access to fresh water.

New to fresh?

We recommend switching slowly from current food to ensure adjustment. Feed Fresh as a separate meal while switching over.

Day 1-3 Switch 25% of current food

Day 4-6 Switch 50% of current food

Day 7-9 Switch 75% of current food

Day 9+ Feed 100% of Wilsons food

Store in a cool, dry place. After opening, secure top and store in your fridge for up to 4 days.

Delivery

For most of the Uae, you’ll receive free shipping on orders over 200 aed and for orders under 200 aed you’ll pay a delivery fee based on order weight at check out.

*For some parts of other GCC countries, there are currently higher delivery fees due to higher costs incurred through our couriers. See full list of restrictions here >

We aim to dispatch orders within 4 hours of you placing your order with us. You’ll receive an automated email to let you know when your order has shipped, which will include tracking information so you can stay up to date on your delivery’s progress.

For full delivery information and exclusions, please visit our Delivery FAQs page.