It's not about food. It's about love.
Feeding your dog is one of the purest ways to show love. We're a team of dog lovers who believe mealtime should feel like an act of care, not just another task to check off.
Our story began with a problem hiding in plain sight:
Most dog food is ultra-processed, cooked at extreme heat that destroys nutrients, then sprayed with palatants just to make it edible.
The bags promise nature, the marketing whispers vitality… but it's engineered food built for shelf life, not for life.
We watched our own dogs eat it. We read the labels. And we realized that our dog's coat, energy and digestion were being compromised by smart marketing tactics and few good ingredients.
And we couldn't ignore it anymore.
No extreme heat. No mystery meat.
We cold-press at low temperatures to protect vitamins, enzymes, and nutrients instead of destroying them, so your dog can actually absorb the food and not just pass through. And we never add fillers or any junk.
Partnered with trusted producers from the UK
Our partners source real meat, fish, and vegetables for all of our recipes. Every batch is cold-pressed with care, then shipped fresh to the UAE.
We chose european producers for a reason:
Rigorous food safety standards
Transparent supply chain
Easy to trace quality
This is what honest nutrition looks like: visible, traceable, and built to nourish.
